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A River Runs Through; Marshall Faces Ohio Tonight
The Bell has become a valued bauble in these campuses. But back in the Chad Pennington-to-Randy Moss days, you see, it was a marketing vehicle, so to speak. The schools had played so many times without a trophy – no Old Oaken Bucket (Indiana-Purdue), no Little Brown Jug (Michigan-Minnesota), not even a Keg of Nails (Cincinnati-Louisville).
But when Marshall moved back into major college football with its move from great success in Division I-AA – and back into the Mid-American Conference -- in 1997, the Herd-Bobcat series would resume as a conference game after an eight-year hiatus.
The teams already had met 44 times, and every season from 1949-75, with the exception of 1970, when the season-ending game was canceled the week after the Marshall team plane crash that took 75 lives. The Marshall-Ohio game has ended a regular season 21 times.
So, in hopes of adding something to a rivalry that already was good on the field, the schools came up with the traveling-trophy concept.
Jim Woodrum, then Marshall’s associate athletic director for external operations, and Alan Bailey, then Ohio’s director of marketing for athletics, met at Pigskins -- an Athens, Ohio, restaurant – in the summer of 1996 to see if they could come up with something that would ring with players, coaches, fans.
“Alan and I had been friends for a while, and when we talked, the teams hadn’t played in a while,” said Woodrum, now the COO of Huddle Inc., a sports ticket marketing firm. “We were going to be in the MAC together starting in ’97, so we wanted to, if we could, create somewhat of a rivalry on paper like on the field.
“We wanted something people would talk about, the media would write about. We started out talking about what were symbols, things that could be a rallying cry. We didn’t have anything like a Keg of Nails or Old Oaken Bucket, but we talked about what was common to both schools, and what makes us different, too.”
Well, there are different shades of green, but …
The Battle for the Bell could have become the Coal Versus Corn Game.
“We talked about what ties to each state,” Woodrum said. “West Virginia has coal. Ohio has agriculture. We kept kicking things around and we finally hit on, ‘What separates us?’ And one of us said, ‘Well, the Ohio River is one thing.’ We really kind of said it as a joke.”
So, Bailey – he’s now a pharmaceutical sales rep in southeast Ohio -- and Woodrum decided it was a good idea and talked about what could be a symbol of the river, and went with riverboat and a bell.
“It rang out, really,” Woodrum said, no pun intended.
The Ding-Dong Schools concept took on a life of its own, and working a full year before the 1997 game, Woodrum and Bailey had plenty of time to sell the symbol and the new rivalry name – which, by the way, was the third Battle for the Bell in major college football.
Cincinnati and Miami of Ohio play one, and have since the late 1800s in the oldest FBS rivalry west of the Alleghany Mountains. Southern Mississippi and Tulane have played for their own Bell since 1979 (when the Conference USA schedule matches them these days).