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Uncertain Economics Minimalized Halloween Costume Sales
"Avatar costumes tanked," said Ken Epperly, co owner of Magic Makers. "Walking Dead costumes and masks just sat there. Green Hornet, and Green Lantern, only sold a couple..We are starting to steer away from the licensed characters, and going back to the "meat and potatoes" of the costumes, that have sold every year for 35 years."
Thus, popular characters at this year's boogie masquerades are (as always) , the old standards are #1 Pirates, Vampires, and Harem Girls. "Certain costumes will always sell well and that is what we are concentrating on," Epperly said.
The last two Halloween seasons have not been awesome due to jittery national economics, not the jangling of skeleton bones.
"We had a record in 2011. October was a terrible month for ALL kinds of business last year, due to the doom and gloom of the election. McDonalds recorded their worst year in 10 years, last October. It devastated the costume industry. This year is even worse."
Perhaps, reflecting tight economics, the Magic Makers co-owner noted that the most requested costume for 2013 is Duck Dynasty. "It consists of a $4.95 beard. The rest is red neck clothing or hunting gear." As for the emergence of cos-playing conventions, Epperly said most of the fans make their own costumes. "They will buy accessories, make up and wigs." He analogized them to Civil War re-enactors, or Medieval re-enactors, they make their own costumes, because they are so specialized, and they like them to be authentic." When Tsubasacon comes to town, "we have a small crowd of the attendees stop in, and buy accessories, It is great, they wander around in costume, and make their choices.."
Movies? "Harry Potter was the biggest hit [for us]. With every new release, we would have a busy week selling all they needed to go to the movie in character.."