By David M. Kinchen

 Come on, admit it: You men out there and you women, too, would love to look like the two people pictured on the jacket of the new revised edition of Tom Venuto's "Burn the Fat, Feed the Muscle: Transform Your Body Forever Using the Secrets of the Leanest People in the World" (Harmony Books, an imprint of Random House, 400 pages, $27.00). Venuto offers no guarantees, but if you follow his lifestyle plan, you might have a shot at looking like a bodybuilder.

BOOK NOTES: 'Burn the Fat, Feed the Muscle: Transform Your Body Forever Using the Secrets of the Leanest People in the World' Revised Edition

What began as an ebook a decade or so ago is now available in a revised edition. Venuto, a champion bodybuilder and fitness trainer, presents a  no-nonsense plan that has been proven and tested by more than 300,000 people in 154 countries. Whether you want to shed 10 pounds or 100, whether you want to build muscle or just look more toned, this book is the original “bible of fitness” that shows you how to get permanent results the safe, healthy, and natural way.

Do you want to shed fat and sculpt a new body shape at the same time?

> Do you want a program without gimmicks, hype, or quick fixes?

> Do you want a program guaranteed to work, no matter how old you are or what kind of shape you’re in now?

In "Burn the Fat, Feed the Muscle"—known by fans as “the bible of fat loss”—Tom Venuto reveals the body transformation secrets of the leanest people in the world. This is not a diet and it’s not just a weight-loss program; this is a breakthrough system to change your life and get you leaner, stronger, fitter, and healthier with the latest discoveries in exercise and nutrition science.

Inside, you’ll discover:


- The simple but powerful LEAN formula, revealing the four crucial elements of body transformation success. 


- The New Body 28 (TNB-28): a four-week training plan for sculpting lean muscle, plus a quick start primer workout perfect for beginners 


- A lifestyle program that’s more flexible and easier than ever to follow, even if you are busy, have dietary restrictions, or have never worked out before. 


- The motivation strategies it takes to stick with your plan. 


Burn the Fat, Feed the Muscle is not about getting as ripped as a fitness model or becoming a bodybuilder like Tom did (unless you want to); it’s about using their secrets to achieve your own personal goals. You are sure to call it your fitness bible for many years to come. 

Tom Venuto
Tom Venuto

About the Author

Tom Venuto is a fat-loss expert, transformation coach and bestselling author. Tom holds a degree in exercise science and has worked in the fitness industry since 1989, including fourteen years as a personal trainer. He promotes all-natural, healthy strategies for burning fat and building muscle, and as a lifetime steroid-free bodybuilder, he’s been there and done it himself. Tom blends the latest science with a realistic, commonsense approach to transforming your body forever.

Here's the latest from Tom Venuto's website:


“The Voice Of Reason In Bodybuilding And Fitness Since 1990″

My  Mission


My mission is to help millions of people get leaner, stronger, fitter and healthier.

Through my books, blogs, websites, programs, online communities and fitness challenge contests, my goal is to inform and inspire you to  reach all your health, fitness and body transformation goals and become the best you can be at every age.

I support, promote and teach an all-natural (drug-free) approach to muscle training and an all-natural, whole food approach to nutrition,  combined with goal-setting, positive mental attitude and a good dose of motivation.

My Bio

I’m a  lifetime natural bodybuilder and fitness writer. named me among the 100 most influential people in fitness for the last two years in a row and Oprah Magazine said, “Venuto is honest about what it really takes to lose weight.”

I’m the author of two books about fat loss and body transformation: Burn the Fat, Feed the Muscle: Secrets of the Leanest People in the world  and  The Body Fat Solution: 5 Principles for Burning Fat, Building Lean Muscle, Ending Emotional Eating and Maintaining Your Perfect Weight.

I’ve been in the fitness industry a long time – since 1990 -  and since then, I’ve worn almost every hat in the business – personal trainer, health club manager, nutrition consultant, fitness coach, competitive bodybuilder, online publisher and freelance writer.

My articles have appeared in Muscle and Fitness, Men’s Fitness, Men’s Exercise, Natural Bodybuilding & Fitness and IRONMAN magazine, plus websites such as and too many others to list.  More than 230,000 subscribers receive my weekly e-mail newsletters.

I post here on Burn the Fat Blog about once a week (although I’ve been known to miss a week or three), and I occasionally feature guest blogs from my fitness friends and colleagues who are like-minded. I write about fat loss, bodybuilding, body transformation, nutrition, cardio, weight training and motivation/psychology/goal setting.

I’m also the founder and CEO of the fat loss support community for motivation, inspiration and transformation, the Burn The Fat Inner CircleThe inner circle is an amazing fitness social network and support community and is currently my biggest passion and where I spend most of my time.

I’m a big supporter of natural bodybuilding and believe in developing your physique without steroids, hormones or other drugs.

I do not sell supplements and have no affiliations with the nutritional supplement industry, so if you’re sick of advertisements for miracle drinks or magic pills,  and you want to learn how to transform your body naturally with real food and intelligent training, then you’ve come to the right place.

My Story

I wasn’t always in shape. When I was a freshman in high school, I was weak, flabby and embarrassed to take my shirt off for swimming class (didn’t want anyone seeing my “man boobs.”) In college, I earned the nickname “Big Boy” after adding 20 pounds of belly fat from my beer, pizza and cheese fries diet. I hit rock bottom when I realized I was at the university studying for a career in fitness, but I wasn’t walking the talk. I was fat and I knew it.

Frustrated and mad (at myself), I began to research the unique methods of the bodybuilders and fitness models I’d admired for years (ever since the first time I saw Arnold Schwarzenegger on the big screen in Conan the Barbarian, I was in awe of the bodybuilder’s physique). And if you want to get lean and muscular, who better to learn from than bodybuilders – the leanest, most muscular athletes in the world?

I studied everything I could get my hands on about exercise physiology and nutrition science. I picked the brains of every bodybuilder I met, and I was mentored by natural bodybuilders who encouraged me to compete… and do it the all-natural way – without steroids or other banned substances.

In my first local competition, I took 2nd place in my weight division. A month later I won the (lightweight) division at the Natural New Jersey Championships. Less than a year later, I won the overall title at the Mr. Pennsylvania championships, even leaner and more muscular as a middleweight. I captured my third state title at the New York Championships in the best shape of my life. I continued on for a total of 28 bodybuilding competitions, drug free for life.

I graduated from college –in top shape – with a degree in exercise science and trainer certifications from the American College of Sports Medicine (ACSM) and the National Strength and Conditioning Association (NSCA). Everyone started asking me how I did it, so I established my mission to coach and inspire others to transform their bodies, using everything I’d learned from 14 years of trial, error, scientific research and real world experience with the bodybuilding and physique athlete method of body transformation.

As a certified personal trainer I worked with hundreds of people in the gym, then went on to coach thousands of people through my online programs and ultimately, hundreds of thousands in 154 countries through my ebook, Burn the Fat, Feed the Muscle.

My social media and contact info:

Connect with me on social media through Google+, Facebook & Twitter (sorry, I don’t YouTube much, but we have over 110,000 Burn the Fat fans on facebook, so that’s the best way to chat with me on social media)… and be sure to leave comments on the blog posts – I enjoy reading them all and respond to as many as I can.