BOOK REVIEW: 'Not Cool': Gutfeld at His Best

Reviewed by David M. Kinchen
BOOK REVIEW: 'Not Cool': Gutfeld at His Best
To the list of writers I love -- a list that includes Mark Steyn, P.J. O'Rourke, Christopher Buckley, Margaret Hoover -- add Greg Gutfeld's new book "Not Cool: The Hipster Elite and Their War on You" (Crown Forum,  272 pages, $26.00, also available as an audio book and a Kindle ebook).

If you're a fan of Gutfeld on Fox News Channel's "The Five" and "Red Eye", his dissection of liberals running amok in this new book will not be a surprise. If you're allergic to FNC, do yourself a favor and buy this book -- or check it out of the library, as I did. Crown Forum usually sends me review copies, as they did with Margaret Hoover's excellent "American Individualism" published in 2011 (link to my review: but they didn't send me Gutfeld's excellent and funny dissection of "cool" types like Sean Penn, Michael Moore, Al Gore, Hugo Chavez and a whole bunch of similarly toxic folks. This is one book I didn't want to end as quickly as I read it -- in one sitting, no less.

Life is a high school, Gutfeld writes (I don't even think it's a junior high/middle school, but I digress)  and behind every awful, dangerous decision lurks one evil beast: the Cool.  

From politics to the personal, from fashion to food, from the campus to the locker room, the desire to be cool has infected  all aspects of our lives. At its most harmless, it is annoying. At its worst, it is deadly, on a massive scale.  The Cool are the termites of life, infiltrating every nook and cranny and destroying it from within. The Cool report the news, write the scripts, teach our children, run our government—and each day they pass judgment on those who don’t worship at the altar of their coolness.  The cool fawn over terrorists, mock the military, and denigrate employers. They are, in short, awful people. 

From what we wear and what we eat, to what we smoke and who we poke, pop culture is crafted and manipulated by the cool and, to Greg Gutfeld, that's Not Cool. 

How do the cool enslave you? By convincing you that: 

- If you don't agree with them no one will like you. 

- If you don't follow them you will miss out on life. 

- If you don't listen to them you will die a lonely loser

How do you vanquish the cool and discover your own true self? Read this book. Buy it or check it out -- Gutfeld prefers the former, even if you decide to incinerate it after reading!

In  "Not Cool", Gutfeld, bestselling author of "The Joy Of Hate", lays out the battle plan for reclaiming the real American ideal of cool--building businesses, protecting freedom at home and abroad, taking responsibility for your actions, and leaving other people alone to live as they damn well please. 

 That's as good a definition of a libertarian as I've seen anywhere! And Gutfeld considers himself a libertarian.  "Not Cool" fights back against the culture of phonies, elitists, and creeps who want your soul.  I recommend it without reservation -- except to remind the good folks at Crown Forum to keep sending me review copies.

About the Author

Gregory John "Greg"  Gutfeld, was born in San Mateo, CA in 1964 and was a Catholic altar boy…believe it or not. He is a cohost of the hit show The Five and the host of Red Eye on the Fox News Channel. He is the author of The Bible of Unspeakable Truths and the New York Times bestseller The Joy of Hate, and he contributes regularly to His website:

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