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MUAA, Huntington Bank enter collaborative partnership
Tuesday, May 20, 2014 - 03:13 Updated 45 weeks ago Special to HNN Provided by Marshall University
Hayes said the new partnership will "allow the alumni association and Huntington Bank to collaborate and build our respective organizations, leveraging the mutual relationships we have in the community."
Tom Bailey, community president of Huntington Bank, said partnering with the MU Alumni Association is another example of the bank's continual expansion beyond its traditional resources through new alliances, community involvement and business relationships. "These alliances remain an integral part of our strategic thinking," Bailey said. "I am thrilled having the opportunity to partner with the Marshall University Alumni Association."
The new partnership is part of an affinity marketing strategy undertaken by the Office of Alumni Relations as it pursues lifelong, mutually beneficial relationships among all constituent groups and organizations resulting in optimal levels of engagement and philanthropic support for the university, Hayes said.
"We're looking to partner with organizations that will benefit from a collaborative business relationship with the Marshall University Alumni Association," Hayes said. "We have much to offer organizations and groups in the community. We are working to bring the very best benefits available to active alumni and the friends of Marshall University to help everyone remain connected and engaged. Our partnership with Huntington Bank will result in an increased level of affinity among both our constituencies. We are interested in cultivating collaborative partnership opportunities in the best interest of our alumni and friends in all 50 states and across the globe."
Dr. Ron Area, CEO of the MU Foundation, said the Foundation is pleased to have Huntington Bank as a new partner.
"Their willingness to help us in supporting alumni events and activities adds significant value to our alumni programming," Area said. "I am sure that the visibility that Huntington Bank will receive will be a catalyst for others in the corporate and business community to follow."