June 29, 2009
 
IMAX Theatres Generate $18.3 Million of Film's Worldwide Total
'Transformers' Reaches Biggest June Opening
 
Special to Huntingtonnews.net
 
Los Angeles, CA (PRNewswire-FirstCall/ HNN) --- Coming off its first five days in release, with an estimated gross of $201.2 million, Michael Bay's hit sequel "Transformers: Revenge of the Fallen" took its place in the movie history books by breaking several major box office records.
 
From Bay and executive producer Steven Spielberg, the Paramount Pictures release joins "The Dark Knight" as only the second film in history to gross $200 million or more in its first five days. Simultaneously, the Transformers sequel eclipsed the previous Wednesday-Sunday record holder "Spider-Man 2" by grossing nearly $50 million more in ticket sales in the U.S. The film has taken over "Harry Potter and the Order of the Phoenix's" previous title as biggest Wednesday opener, besting the film by over $15 million.
 
In addition, according to Box Office Mojo, the film achieve the biggest June debut of any motion picture in history.
 
"Transformers: Revenge of the Fallen" became the third largest worldwide opening weekend grosser, earning $274 million and beating out last summer's "Indiana Jones and the Kingdom of the Crystal Skull." Film has become the Studio's biggest international opener of all time, again besting "Indy 4" for the top honor, and ranking as the industry's 4th biggest opening of all time abroad.
 
The film's IMAX run also logged record-breaking milestones, becoming the biggest five-day gross for a Wednesday-opening title, with $14.4 million in tickets sales compared to "Harry Potter and the Order of the Phoenix's" prior record of $7.3 million.
 
"Transformers: Revenge of the Fallen: The IMAX Experience," directed by Michael Bay and featuring scenes filmed with IMAX cameras, posted exceptionally strong opening results, with an estimated $14.4 million coming from 169 IMAX theatres domestically, for a per screen average of over $85,000 during the five-day opening.
 
The IMAX Experience features select scenes filmed with IMAX cameras. Director Michael Bay has seamlessly integrated the IMAX footage with state-of-the-art CGI and visual effects to create an unprecedented look and feel for the sequel to Transformers. The movie sequences shot in traditional 35mm have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR (Digital Re-mastering) technology. The IMAX DMR scenes appear in the traditional "letterbox" shape, while scenes shot with IMAX's cameras will expand vertically on the IMAX screen.
 
Every IMAX theatre is specially designed to put the audience IN the movie. The unique theatre geometry of an IMAX theatre combined with crystal clear images, laser-aligned digital sound and maximized field of view provides the world's most immersive movie experience.
 
"Michael Bay has once again proven he's an outstanding filmmaker with a unique ability to connect with audiences," said Paramount Pictures Corporation Chairman and CEO Brad Grey. "The entire Paramount family is proud to be behind him and we look forward to continuing our collaboration with him in the future."
 
The 2007 release of "Transformers" opened to $70.5 million in the U.S. and eventually went on to earn $319.2 million domestically, and more than $700 million worldwide. The sequel has taken in $387 million worldwide to date, with final figures for the weekend due Monday, June 29.



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